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Fresh off the closing of its $580 million acquisition by News Corp., MySpace is finding interest from brand advertisers looking to connect to its 32 million-strong social network that’s adding 130,000 members per day.
Procter & Gamble, McDonald’s and some large movie studios have put aside any qualms about the sometimes-racy consumer-generated content on the two-year-old site to run campaigns designed to tap into MySpace’s culture of sharing and interacting. P&G’s Old Spice is using MySpace to promote its “Music in the Zone” Web site with free music downloads.
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