Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Internet Experience Furnishes Edge in Win of Online Account
ATLANTA–Ant Farm Interactive has won the online portion of MyHome.com’s advertising account.
The traditional segment of the advertising business had previously been awarded to DDB Worldwide, with Hill and Knowlton gaining public relations duties. When those New York agency wins were announced, client marketing vice president Steve Tortolani said the entire integrated marketing campaign would bill $25 million.
Last week Tortolani said the account’s interactive budget would top $5 million.
Tortolani said DDB’s division, DDB Digital in Dallas, sought the business, as did Washington, D.C.-based
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in