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Integrating Interactive Proves Helpful, Especially for Dot.Coms
CHICAGO–Martin/Williams’ decision earlier this year to combine its interactive unit and design, collateral and sales promotions groups into one division is starting to pay off, particularly in the dot.com realm.
Since its inception, the as-yet-unnamed division has helped bring in an estimated $30 million in billings, mostly from interactive clients, said Mike Gray, the Minneapolis shop’s director of new-business development. Most recently, the agency won a new business pitch for ZoneTrader.com,
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