MWB Doesn't Strong-Arm Miss. Teens

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ATLANTA Maris, West & Baker recently launched a campaign for the Partnership for a Healthy Mississippi that seeks to “free” the state’s teens from drug and alcohol use, the agency said.

The Jackson, Miss., shop’s campaign for the local client includes television and radio ads targeting youth in grades 7-12. MWB said that the goal of the work is to encourage and empower Mississippi teens to “achieve their goals and reach their full potential absent the need for alcohol, drugs and tobacco.”

“Tobacco



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