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CHICAGO Omnicom Group’s Martin/Williams has won lead agency duties on TTI Floor Care’s Hoover vacuum products after a review, the shop has confirmed.
The business had previously been handled by Omnicom’s TBWA\Chiat\Day in Playa del Rey, Calif.
The assignment for Minneapolis-based M/W includes strategic planning, creative development and new-product introductions.
Hoover spent approximately $40 million in advertising last year, according to TNS Media Intelligence.
“Hoover is an iconic American brand with a clear competitive difference. We’re ecstatic to have the opportunity to help move this beloved brand forward with our partners at TTI,” said agency CEO, CCO Tom Moudry, in a statement.
TTI
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