M/W Creates Integrated Unit Out of 4 Groups

Martin/Williams in Minneapolis has combined its design, collateral, interactive and sales promotions groups into one integrated services unit.
The move places most of the agency’s integrated services under one umbrella, providing greater “synergy” for its clients, said Gregg Sampson, managing director of the unit, which has yet to be named.
“It simplifies things for the clients and allows us to stay more focused on the client’s brand and needs,” Sampson said. “It allows us to do what we were doing better.”
The new entity replaces the agency’s Carrot (formerly OptionOne) promotions unit and The Edison Group direct marketing division.