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Messner Vetere Berger McNamee Schmetterer/Euro RSCG has landed Hispanic ad chores for Subway without a review. The duties extend the agency’s relationship with the sandwich shop chain, which began in March 2000 when MVBMS won the general account.
The new assignment will be handled by MVBMS Hispanic, the New York shop’s 25-person, five-and-a-half-year-old unit that creates advertising aimed at the Hispanic market. Denis Glennon, a managing director and partner who supervises the entire Subway account, will direct the integration of the Hispanic work into the overall account strategy.
According
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