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Berger Is Shop’s First CEO; 10 Partners Promoted
NEW YORK–With three of its founding partners stepping back from day-to-day operations, Messner Vetere Berger McNamee Schmetterer/Euro RSCG is altering its flat management structure for the first time. The new configuration brings MVBMS closer to a traditional agency hierarchy.
Come January, Louise McNamee, Tom Messner and Barry Vetere will assume general consulting duties on some of the agency’s key clients, while Ron Berger will ascend to CEO. The move puts a single executive in charge of the shop for the first time in its 11-year history.
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