MVBMS Adds Post to Ensure Consistent Volvo Creative | Adweek MVBMS Adds Post to Ensure Consistent Volvo Creative | Adweek
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MVBMS Adds Post to Ensure Consistent Volvo Creative

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Messner Vetere Ber ger McNamee Schmetterer/Euro RSCG has established a new post on its Volvo account to ensure consistent creative efforts.

The position, worldwide head of art for Volvo, will be filled by a former Ogilvy &#x0026&#x003B; Mather creative director, Pete Wood. Starting this week, he will work with the agency's 50-person Volvo team to ensure consistency for the brand across all media in North America and Europe.

The need for the unconventional position came about after the shop expanded its 10-year North American relationship with the auto maker last year to include European chores. The combined account is worth an esti mated $150 million.

MVBMS opted to hire a global head of art, rather than two senior art directors&#x2014&#x003B;one for New York and one for its new Amsterdam, Neth erlands, office, which opened in February.

"Why create that separation?" asked Ron Berger, CEO and chief creative officer. Having two art directors, he said, could cause conflicts, a lack of communication between offices and disjointed advertising.

"[The work] doesn't have to be identical, but there should be enough similarities that you know one brand is talking," Berger said. "The world is one place. There are far more universal truths than differences. We want [Volvo] to visu ally speak in one voice."

Wood, who reports to Michael Lee, a managing director and creative partner, was at Ogilvy in New York for four years. He worked on Per rier and Motor ola, among others, and helped launch e-business for IBM.

Wood said he is looking forward to moving from a huge shop to one with about 625 people. "It's no secret that I wanted to get back to a smaller environment," he said. Before Ogilvy, he was at the 100-staffer HHCL and Partners in London.

Originally from Scotland, Wood will split his time between the shop's two offices in New York and Amsterdam. "The other big carrot was Europe," he said. "I'm European, and I want to re-establish my roots there, but I didn't want to leave the States."