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BOSTON–Preparing for a national fall launch, MutualFunds.com has named Abe Gorelick svp of marketing and is in the final stages of selecting an agency of record for its $5-10 million account.
Gorelick is conducting separate searches for ad and public relations agencies, which he hopes to conclude as soon as next week, he said. Gorelick, a former agency executive who is overseeing the review, declined to identify contenders. It is believed that midsized players in Boston and New York with some financial-services experience are involved.
The winning ad shop will handle creative and media chores, introducing MutualFunds.com
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