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Gorelick Joins Online Service, Prepares for National Launch
BOSTON–In preparation for a national launch in the fall, MutualFunds.com has tapped Abe Gorelick as senior vice president of marketing and is in the final stages of selecting an agency of record for what is expected to initially be a $5-10 million account.
Gorelick is in the midst of separate searches for both advertising and public relations agencies, which he hopes to conclude as soon as next week, he said.
Gorelick, a former agency executive who is overseeing the reviews without assistance from consulting firms, declined to identify contenders.
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