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Honesty is not always easy to find in advertising, but two men from Bourbonnais, Ill., southwest of Chicago, decided it was the best policy for their product. Thus was born “Two Fat Guys” private label mustard, a complete line of mustards and dips whose labels feature the mugs of its rotund owners, Ron Heck and Terry Cailteux.
Trade ads from DiMeo & Co. play off the theme set by the client’s own proud and manly obesity.
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