Hill, Holliday, Connors, Cosmopulus has fashioned a "heroic" campaign to lure visitors to the little-known Nantucket Life-Saving Museum, which features a collection of photographs and artifacts dealing with the Coast Guard and precursor organizations.
"This museum is one of Nantucket's best kept secrets," said Dave Gardiner, creative and art director at Hill, Holliday, Boston.
Gardiner and copywriter Joe Berkeley created posters that feature black-and-white photographs of turn-of-the-century rescuer Joshua James, the "most decorated lifesaver of all time." The tagline for the campaign is "The stories will blow you away." Ads target tourists and schools, and the posters will be displayed in town halls and on commuter boats.