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One Southern California cosmetics marketer is moving forward with its new agency, while another has resumed its search for one.
El Segundo, Calif.-based Murad in October breaks its first ad campaign from Kirshenbaum Bond & Partners, San Francisco, confirmed a client representative. The national effort will consist mostly of print ads in beauty, fashion and lifestyle magazines. The client also utilizes infomercials, which will be produced by a separate company.
The high-end skin care product marketer selected KB&P for its estimated $5-6 million account earlier this year after a review of undisclosed West Coast agencies, according to sources.
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