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BOSTON Mullen this month launches its first consumer-focused integrated campaign for Nuance Communications’ speech recognition software known as Dragon NaturallySpeaking 9.
The effort from the Interpublic Group-owned shop in Wenham, Mass., includes online product demonstrations, in-flight video and print ads designed to demonstrate the product’s ease-of-use, accuracy and efficiency. The line “Turn talk … into text!” is prominently featured.
The company claims its software can generate up to 160 words per minute, allowing users to create documents about three times faster than they could by typing.
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