Mullen's Hot Streak Continues

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Software marketer PTC last week selected Mullen for its $10-15 million business, shortly after clothing chain Eddie Bauer hired the agency for an assignment worth an estimated $8-10 million.

The PTC and Bauer account wins are the latest in an impressive list of recent new-business victories for the Interpublic Group agency. Mullen’s offices in Wenham, Mass., and Winston-Salem, N.C., have won six significant pieces of business since the year began, for an approximate overall gain of $75-100 million.

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