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The dismissal of 15 Mullen/LHC employees last week signaled a major reorganization of an agency that has struggled since its merger with Mullen earlier this year.
“We asked ourselves, ‘Isn’t there a smarter way to organize this agency?’ ” said Mullen CEO Joe Grimaldi.
The move represents Grimaldi’s most aggressive attempt to reverse a series of client losses triggered, sources insisted, by IPG’s forced merger of the Winston-Salem, N.C., shop into the Wenham, Mass., agency last winter.
“This is more a strategic and tactical decision than a layoff,” said one former LHC executive.
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