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Mullen/LHC focuses its first ad campaign for Dunlop Total Performance golf balls on the hands of pro player Steve Jones.
Broadcast for the $10 million account breaks Feb. 28 on the Golf Channel. Print debuts in Golf Week, Golf World, Sports Illustrated and other April publications.
Written by creative directors Mike Grice and Mark Fisher at the Winston-Salem, N.C., shop, the work features Jones, who won the 1996 U.S. Open three years after a motorcycle accident nearly ended his career.
When Dunlop Slazenger Group signed Jones, Grice and Fisher had their story.
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