Mullen Won't Compromise on Eos

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BOSTON Mullen’s debut effort for Eos Airlines positions the premium-class carrier as “Uncrowded. Uncompromising.”

One print ad from the Interpublic Group agency in Wenham, Mass., shows the stands at a tennis event. People are packed in tight, except for one area where a couple stretch out and relax with almost no one else around, save for a waiter hovering nearby. The text begins, “By removing the crowds, Eos Airlines completely transformed transatlantic travel. No lines, no waiting, no stress—just plenty of freedom to relax and enjoy the trip.”

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