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Mullen Wins Stop & Shop, Delta Queen

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BOSTON -- Mullen has been selected to replace Arnold on Stop & Shop's estimated $7-10 million advertising account.

Separately, the agency's office in Pittsburgh bested Fitzgerald & Co., Atlanta, for the $5-8 million business of America Classic Voyages' Delta Queen cruise line. Peter A. Mayer Advertising, New Orleans, had handled the business.

For Stop & Shop, Mullen's headquarters office in Wenham, Mass., prevailed over finalists Cronin & Co., Glastonbury, Conn., and Merkley Newman Harty & Partners, New York, in the final round of a review. Pile and Co., the consulting company in Boston, oversaw the selection process. Incumbent Arnold, Boston, did not participate.

Mullen will now handle mainly broadcast advertising chores for the Quincy, Mass.-based chain of 315 stores located in New England, New York and New Jersey.