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BOSTON–Mullen has added advertising chores, which includes creative and media duties, for Simms Fishing Products.
Simms had most recently worked with Barnhart/CMI Advertising of Denver, Colo. The business — estimated at $5 million initially but expected to grow — moves to Mullen, based in Wenham, MA, without a review.
Mullen was tapped mainly because of the client’s past relationship with agency svp/group creative director Jim Hagar, who oversaw creative work for Simms several years ago when he was with Jackson, Wyo.,
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