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BOSTON-Mullen has been awarded the creative portion of Rational Software’s $15-20 million advertising account, sources said. The news comes just two weeks after the Wenham, Mass., agency landed a $20-25 million global advertising assignment from Lucent Technologies spinoff Agere Systems.
Agency chief executive Joe Grimaldi declined to comment, but Mullen is expected to announce the Rational win today. A spokesperson from Boston consulting firm Pile and Co., which led the review, also declined comment.
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