Mullen Ups Boches To Executive CD

Silverman Gives Up Day-to-Day Control to Focus on New Business
BOSTON–Edward Boches last week was promoted to executive creative director at Mullen, taking over day-to-day responsibilities of the 80-person creative department from chief creative officer Paul Silverman.
Observers speculated that Mullen–now the largest independent ad agency in New England with billings of $254 million–is gussying up for a sale. Silverman said no significance should be drawn from the timing.
The promotion allows Silverman–who will continue to oversee specific accounts such as Dexter Shoes, the Sci-Fi Channel and the Stanley Works–to devote more time to new business, Silverman said.
“Let’s face it.