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BOSTON–Actor Dennis Franz pokes fun at the advertising industry in three new 30-second spots for Nextel Communications.
In one execution, Franz yells that he doesn’t “do commercials” while arguing with his agent into a Nextel cellular phone using its Direct Connect feature, which uses a two-way radio to let callers reach people without leaving a message. “They’re dishonest. They lie. I’m supposed to peddle some product I don’t even use?”
The commercials, which will begin airing this weekend on CBS’ broadcast of National Football League games, feature no voiceovers or tagline.
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