Mullen Unveils Fire Safety Effort

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Awareness Campaign Stresses the Importance of Extinguishers

BOSTON–The National Safety Council has launched a fire extinguisher awareness effort created by Mullen, an ad agency that has twice burned to the ground.
Primarily a public relations effort aimed at educating consumers on the necessity of having a fire extinguisher in their homes, the campaign also includes a series of simple, uncluttered print executions. Black type on a white background contrasts with the only color in the ads: a bright-red fire extinguisher under which reads the tagline, “Where’s yours?”
“We were faced with how to boil down all the messaging into a succinct, creative handle?” said Sheila Leyne, co-director of the public relations division at the Wenham, Mass.-based






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