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BOSTON Mullen takes the direct approach for XM Satellite in a 30-second TV spot touting the client’s recent deal to broadcast Major League Baseball games beginning next year. The execution broke last night during Fox’s coverage of the World Series between the Boston Red Sox and St. Louis Cardinals.
The spot features a radio voiceover with an announcer excitedly calling a long home run. On screen, we see a baseball fly past an XM satellite as it orbits the earth.
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