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Mullen won best of show honors and Epsilon took home the most first-place prizes at the 37th annual New England Direct Marketing Association Awards honoring creative excellence by regional agencies.
The presentation ceremony, attended by about 400 agency professionals and clients, was recently held at the Hynes Convention Center in Boston.
The direct response unit of Wenham, Mass.-based Mullen captured top honors for a mail effort on behalf of EMC Corp., a maker of data storage products.
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