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ATLANTA Mullen said it has launched a public awareness campaign for the Southeast Rural Community Assistance Project that focuses on the plight of 180,000 families living without indoor plumbing.
The Winston-Salem, N.C., shop has developed three posters incorporating stark black-and-white photos of rural Southern families collecting water from creeks, wells and rusty outdoor drainage pipes. According to Mullen associate creative director Martin Davidson, the objective was to show the harsh conditions families face and encourage community members to help.
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