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BOSTON Progress Energy today unveiled its first image campaign from Interpublic Group’s Mullen since the agency added the account last May.
The work introduces the tagline “What does it take?” in TV, radio and print ads that begin appearing today in East Coast markets. Spending by the client is estimated at $10-12 million.
The Raleigh, N.C., client, formed after the acquisition of Florida Power by Carolina Power & Light in late 2000, looks to Mullen of Wenham, Mass.,
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