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Mullen, mired in a year-long new-business slump that continued last week when it failed to beat out smaller competitors for Beth Israel Deaconess Medical Center, has emerged as a contender for the U.S. Department of Defense’s Joint Recruiting Advertising Program [JRAP].
The Wenham, Mass., agency is pitching JRAP against incumbent Bates, D’Arcy Masius Benton & Bowles and Foote, Cone & Belding, all of New York, and J. Walter Thompson in Atlanta, sources said.
Annual JRAP spending is $15-20 million, or more than $70 million over the life of the five-year contract.
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