Mullen Prepares for Progress

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Mullen’s strategy of targeting new-business prospects looking to make brand transitions paid off last week as it added advertising chores for Progress Energy.

The Raleigh, N.C., client, formed afetr the acquisition of Florida Power by Carolina Power & Light, looks to the Interpublic Group agency in Wenham, Mass., to establish a cohesive identity in upcoming work. Mullen outpaced Margeotes/Fertitta + Partners, New York, and Temerlin McClain, Irving, Texas, in the final round of a review. BBDO, Atlanta, was the in cumbent.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in