Agency Division Joins International Group
BOSTON--Mullen Public Relations has become the first U.S. member of InterPR, an international public relations network that has already helped the 30-person unit land a new account.
Until the division of Mullen in Wenham, Mass., joined the network, InterPR was made up of 11 European agencies, mostly in Germany and the U.K., and all "fiercely independent," according to Peter Greer, senior vice president and co-director of Mullen Public Relations. "In the past [for clients with international needs], we'd just assemble an ad hoc group," Greer said. "There's a real cultural synergy now" between Mullen PR and its affiliates.
To be accepted by InterPR, Mullen Public Relations and several other East Coast shops had to present capabilities to a panel in Austria. The group's members then voted to allow the Bay State shop to join at the exclusion of the others. InterPR is said to be looking for a public relations partner on the West Coast and near Silicon Valley, Greer said.
The affiliation means that Mullen Public Relations will handle the U.S. launch of Sibelius Software, a Cambridge, England-based company that makes software for composers and professional musicians.
Separately, Mullen Public Relations was named agency of record by Altiga Network, a software startup in Franklin, Mass., that develops intranets for corporations. For Altiga, Mullen developed the positioning line, "Built for broadband."
Mullen Public Relations was also tapped as public relations agency of record by Agfa-Gevaert Group in Antwerp, Belgium. Mullen currently handles ad chores for the company.