BOSTON In a move that reflects the growing significance of Mullen's MediaHub buying and planning operation, the Interpublic Group agency has named Steve Calder to the new position of chief media officer.
He had been evp, executive media director.
Calder joined Mullen in 2003 from AKQA in San Francisco where he served as managing director, leading accounts like CNet, Heinz, Palm and Sony.
He helped the agency reformulate its media services into MediaHub, which launched two years ago and has since added new business from IAC/Interactive Corp.'s Ask.com, Timberland and UPromise following reviews. The agency has taken pains to brand MediaHub as a separate, self-sufficient entity and driver of new business.
"Steve has done a tremendous job branding Mullen's media offering and creating a differentiated position in a crowded and competitive marketplace," said Joe Grimaldi, CEO at Mullen in Wenham, Mass. "Under his leadership, MediaHub has taken on the media giants and demonstrated the enduring power of innovative, accountable media strategy tied to an agency with a heritage of creative thinking."
Mullen also maintains offices in Winston-Salem, N.C., Detroit and Pittsburgh.