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LOS ANGELES Callaway Golf Co. is in final negotiations to award creative duties for its Top-Flite and Ben Hogan brands to two separate agencies following a review, the company confirmed.
The shops are independent McCarthy Mambro Bertino in Boston, which is being tapped for Top-Flite, and Interpublic Group’s Mullen in Wenham, Mass., which will handle Ben Hogan, according to Ian Rowden, executive vice president and chief marketing officer of Callaway in Carlsbad, Calif.
Combined billings total $10-15 million, confirmed Rowden.
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