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BOSTON Interpublic Group’s Mullen said it has added Joyce Karel as svp, account director in its Detroit office.
Karel will oversee the agency’s General Motors Cardmember Services account and play a role in running the outpost day-to-day. She replaces Katherine Kress, who left in January to join Urban Science.
Karel joins Mullen from Benton Harbor, Mich.-based Whirlpool, where she served as marketing director. In this role, Karel oversaw all relationship marketing and online advertising efforts across Whirlpool’s brand portfolio.
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