Mullen Gives Voice to Women's Cable Network

While Oxygen Fights for Channels on the Dial, Its Ads Take Off
BOSTON–Mullen is trumpeting the premiere of the Oxygen women’s network with TV and print ads featuring baby power.
The 24-hour cable and Web network launched last week with the new “It’s in you” tag in top markets across the nation and will continue to air through February followed by radio.
The line seeks to make a connection to female viewers, said Mullen chief creative director Edward Boches, who worked with copywriters Spencer Deadrick and Kara Goodrich and art director Amy Watt on its development.