Mullen Gets Some Sony

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Mullen has picked up a strategic branding assignment from Sony Corp. that could lead to the development of advertising.
Kimberly Till, senior vice president of strategic planning and marketing at Sony in New York, classified Mullen’s work for her company as consumer research. She added that the shop was one of many resources being used by Sony to help define and craft a new position for its broad array of consumer products, ranging from batteries and tapes to home electronics and appliances.

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