Mullen Gets a Rise With Sexy Bread Spot

NEW YORK For those of you who always assumed “white bread” wasn’t sexy, here’s a spot that um, goes against the grain. The commercial, from Mullen, promotes the Grain Foods Foundation, a trade group representing millers and bakers. (Who knew that people were still milling? Let’s hear it for milling.) But back to the spot, which uses the old Hansel and Gretel-ish trope of a breadcrumb trail with a twist. A 30ish woman (or maybe she’s younger—at any rate, she’s past her Wonder Bread years) comes home to find white bread (not crumbs, but entire soft slices) rather than the usual rose petals, arranged in a footpath.