Mullen Gets 'Liberated'

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Mullen targets Internet devel o p ers in a print campaign for Rational Software, a maker of Web development and e-commerce tools.

The effort, set to break this month, represents a new phase of the “Be liberated” campaign the agency began rolling out for the Cupertino, Calif.-based client late last year. This round of ads supports Rational’s XDE product line, designed to help developers create Web sites. XDE is also used for Internet proj ects that incorporate Micro soft’s Visual Stu dio.NET

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