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BOSTON Interpublic Group’s Mullen attempts to expand the focus of the U.S. Department of Transportation’s long-standing anti-drunk-driving campaign in TV and radio PSAs launched today. The effort is produced under the aegis of the nonprofit Advertising Council.
The work from the agency in Wenham, Mass., introduces a new slogan, “Buzzed driving is drunk driving,” and targets drivers who drink too much and drive, but do not consider themselves a hazard because they believe their alcohol consumption has been moderate.
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