Mullen Fashions Two for Nextel

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Nextel Communications has broadened its advertising strategy, unveiling separate campaigns from Mullen designed to appeal to different customer segments.

Actor Dennis Franz returns this week in consumer-focused ads for Nextel’s hand-held phones. Also looking to get its products into the boardroom and the hands of sales professionals, the client has launched commercials supporting its Wireless Business Solutions.

“A lot of phone lines are good at carrying voice, not data, but Nextel does both,” said Mullen chief creative Edward Boches.



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