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Mullen is launching a national campaign touting Evolution, the upcoming PBS series from public broadcasting station WGBH and Clear Blue Sky Productions.
To promote the seven-part show, Wenham, Mass.-based Mullen de veloped a TV, print, outdoor, on line, direct and guerrilla-marketing campaign urging potential viewers to ask, “Why?”
One spot shows a stylized flea circus in which the star performer falls to his death. Screams of terror are heard, and the question, “Why should we care when another species dies?” is asked.
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