Mullen Effort Touts Conservation

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Mullen has introduced its first campaign for the national Energy Star program, a joint initiative of the U.S. Department of Energy and the Environmental Protection Agency.

The multimedia effort introduces the word “Change” as its tagline and theme, and touts energy-efficient appliances that carry the Energy Star designation. The campaign also seeks to educate businesses and home owners on the environmental and financial benefits of conservation.

Annual spending for the effort is$5-7 million. TV, radio, print and transit executions are in the mix and are rolling out this month nationwide.

Mullen of Wenham, Mass.,





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