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Mullen has added advertising assignments from wireless company Nextel Communications and eyewear manufacturer Foster Grant.
Nextel tapped Mullen/LHC in Winston-Salem, N.C., to provide national advertising support for its 200 retail stores, a client official said. It was unclear if the wireless provider held a review for the business; however, a number of other agencies were evaluated, sources confirmed.
“It’s a piece of business that didn’t exist before,” said one Mullen source. “We had to pitch it.”
Billings are estimated at $12 million.
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