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NEW YORK MTV Networks has named Mika Salmi, the founder of Atom Entertainment—which the company acquired in August—to the newly created position of president of global digital media.
Salmi, who was most recently Atom’s acting CEO, will report to MTVN chairman and CEO Judy McGrath. Salmi is likely to take on many of the duties held by former MTVN chief digital officer Jason Hirschhorn, who left the company this summer.
Salmi is tasked with growing the company’s substantial portfolio of digital properties, such as MTV Overdrive and Virtual Laguna Beach, as well as recent acquisitions like Atom and Quizilla.
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