MTV.com To Be Remastered | Adweek MTV.com To Be Remastered | Adweek
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MTV.com To Be Remastered

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NEW YORK -- MTV.com expects to undergo a massive relaunch this summer, sources say. "The relaunch will be total: not a single page from the old MTV.com will be the same after the new MTV.com is launched," says one source.

"The goal is to make MTV.com the most technologically innovative Web site from any major media brand." The relaunch will include advanced technology and added elements for interaction among users, including instant messaging and further development of communities.

The relaunch will be part of MTV 360, a cross-promotional initiative that began earlier this year among MTV, MTV2, and MTV.com.