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NEW YORK MTV Networks will develop and launch the mobile social network Con3xion (Connection) around its Latino youth-focused channel MTV Tr3s, the network said today.
The digital social network launches in mid-December. It will target young Hispanics who are heavy users of mobile data technology and will be mounted in partnership with San Diego-based mobile social networking company Intercasting Corp., the companies said.
“We have seen a huge consumption of mobile content in the Latino community with more than 60 percent growth in video streams for the MTV Tr3s mobile channel every month in the past quarter,” Greg Clayman, MTV’s evp, digital distribution and business development, said in a statement.
Mobile
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