Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK MTV is going green. Today the music channel is making available to its local networks in 162 countries a series of 35 public service announcements under the banner “MTV Switch.”
The effort was crafted by a group of global agencies to promote energy conservation.
In addition to the PSAs, the Viacom network will also incorporate conservation into its original programming, including MTV News, over the rest of the year. In one such segment, Xzibit of Pimp My Ride fame will install an 800-horsepower diesel engine into a 1965 Chevrolet Impala.
MTV
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in