MTV Faces The Music

FCB Brings Cable Network Back to Its Roots
SAN FRANCISCO–Foote, Cone & Belding steers MTV’s focus back to music in its first TV spots for the cable network.
A 45-second TV spot, which broke this weekend from FCB’s San Francisco office, depicts hip-hop artist Busta Rhymes having his driver’s license photo taken at a Department of Motor Vehicles office in New York. Rhymes stands quietly, alone in front of the camera, but when the photographer looks through the camera lens, he sees Rhymes at a disco with two women, jamming to his hit song “Dangerous.”