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MTV has appointed Modernista! to create the music network’s next brand image campaign.
The Boston shop will launch the New York-based Viacom unit’s next branding effort in mid-summer. It will include broadcast, print and outdoor advertising.
Independent Media Services in New York will handle media duties.
Sources had previously indicated that the assignment had been awarded to Miami’s Crispin Porter & Bogusky, though a client spokesperson said at the time that no decision had been made [Adweek, April 17].
DiNoto Lee in New York, was also pursuing the assignment.
Billings were undisclosed.
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